Mastering the Cold Call: How to Train Your Sales Team for Better Cold Calling Results
Introduction Cold calling remains one of the most challenging yet potentially rewarding sales techniques in today’s business landscape. Despite the rise of digital marketing channels, 82% of buyers accept meetings with salespeople who proactively reach out to them (RAIN Group, 2020). Training your sales team to excel at cold calling can dramatically improve your company’s […]
LinkedIn vs. Email Outreach: Which Channel Delivers Better Results for B2B Prospecting?
Introduction In today’s digital-first business landscape, effective outreach strategies are essential for generating quality leads and driving conversions. When it comes to B2B prospecting, two channels consistently dominate the conversation: LinkedIn outreach and email marketing. Both LinkedIn and email outreach offer unique advantages for connecting with potential clients, but determining which one works better requires […]
